BIEN means “good” or “right” in Spanish. It also stands for Building an International Economic Network, (BIEN). BIEN is a collaborative website that creates a business-to-business e-platform to link individual businesses across international boundaries, improve cross-border freight and trade opportunities, and help businesses connect to their supply chain and distribution networks in the trade region.
BIEN is best described as a FREE online business-to-business service. Companies is Arizona, Mexico, and Canada can directly connect with each other in order to partner and grow. The ultimate goal is to improve local and regional economies on both sides of the border, leading to jobs and economic development.
If you would like to learn more about BIEN, please use the link below.